Every institution and organisation including business organisations are always defined by something unique to them. For some, it is their products; for others, it is their processes, some stand out for their innovation and others are known to repeatedly reinvent themselves. The Aditya Birla Group is no exception to this general principle except that it is uniquely defined by its Values. Value-based approach to everything that we do has been a part of us from the inception. Like our many voyages into different sectors, into different markets, our Values have been a special voyage of discovery, learning and inspiration.